Embracing Radiance: Soft & Butter Indigenous Skincare Shines at Black Owned Toronto Pop-Up in Toronto Eaton Centre


Soft & Butter Indigenous Skincare, a brand that celebrates the beauty of indigenous traditions and embraces the softness of natural ingredients, is making its debut in-store appearance through the Black Owned Toronto pop-up shop. This exciting development unfolded in one of the country's most iconic shopping destinations – the Toronto Eaton Centre.

The Journey of Soft & Butter:

Soft & Butter Indigenous Skincare was my second baby born shortly after my actual little boy. I was a skincare influencers for many years and during the pandemic was a very pivotal time for me as a creative & new mom determined to redefine beauty standards while paying homage to to my  indigenous roots. The brand was born grounded in the belief that skincare is not just a routine; it's a celebration of one's cultural heritage and a connection to the earth.

Facing Doubters:

The path to success is rarely smooth, especially for those like me that have low key adhd. As a mompreneur  I faced my fair share of skeptics and doubters along the way, including my own family. Many questioned the viability of my quote on quote "small business".

Not me believing in myself , like girl, you got this, so I navigated through skepticism. Turning adversity into fuel, I pushed Soft & Butter forward. 



Black Owned Toronto Pop-Up: A Turning Point

The collaboration with Black Owned Toronto marks a significant milestone for Soft & Butter. The pop-up shop at the Toronto Eaton Centre not only provides a platform for the brand to showcase its products but also amplifies the voices of black and indigenous entrepreneurs in the beauty industry.

This pop-up shop serves as a physical manifestation of the brand's commitment to inclusivity, cultural representation, and community empowerment. Customers visiting the Toronto Eaton Centre are in for a treat as they explore a skincare range that goes beyond the superficial and resonates with the depth of cultural identity.

The Toronto Eaton Centre Experience

The Toronto Eaton Centre is buzzing with excitement, as Soft & Butter Indigenous Skincare makes a dazzling debut in the Black Owned Toronto pop-up shop. Amidst the hustle and bustle of the shoppers, Soft & Butter's products stand out like a beacon of natural beauty, beckoning customers to indulge in the magic of indigenous-inspired skincare.

The brand's shelf is like a work of art, blending modern and traditional aesthetics, offering a peek into a world of luxurious textures and heavenly scents. Customers are in for a treat as they explore and discover the transformative effects of Soft & Butter's skincare offerings.

But Soft & Butter's story is more than just a business success; it's a tale of resilience, cultural pride, and the triumph of authenticity. As a mom entrepreneur, she has shown that with passion, authenticity, and a commitment to one's roots, anything is possible, and every obstacle becomes an opportunity.

The Toronto Eaton Centre is not just a shopping destination; it's a cultural canvas where stories are woven, and Soft & Butter Indigenous Skincare is leaving an indelible mark - a true inspiration for all aspiring business owners.


Back to blog

Leave a comment

Please note, comments need to be approved before they are published.