I am Jasmine Swimmer, a proud member of the Taino Arawak First Nation. My mission is to promote sustainability and economic growth between Canada & Africa. I started Soft and Butter to partner with Indigenous farmers and landowners, share their stories, and create economic opportunities while producing quality products.

Soft and Butter was born out of a lack of pure products in the market. My skin flare ups prompted me to return to the traditional indigenous herbs and plants of my ancestral home. By combining plant-based Indigenous ingredients with skincare, I was able to follow in the footsteps of my Maroon West African and Amerindian Taino Arawak First Nations great-grandparents and embark on a journey of discovery and healing.

Jasmine's Projects


Our vision is to create amazing natural products that are good for you and the earth.

Our core values are Sustainability, Connection, and Empowerment.


Merging beauty and health through natural products that utilize indigenous healing properties. Respecting ancient Arawak and Maroon cultures by harvesting plants in ceremonies focusing on a sustainable relationship based on reciprocity.

Taking pride in economic prosperity of remote communities and farmers.